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The following is an analysis of Columbus Custom Ca
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Q MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP): FINAL ASSIGNMENT INSTRUCTIONS OVERVIEW Each student must complete an individual marketing project. Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization. INSTRUCTIONS For the final project document, the student will compile the 5 project installments into 1 cohesive document. This document must be in paragraph format with question numbers removed. It must have a coherent flow, and is not simply a cut and paste of the answers to the questions used to create it. In addition, the student will add scriptural integration throughout the paper, citing relevant scripture verses as appropriate. There must be a minimum of 10 relevant scriptural citations found throughout the document, with their relevance to the topic at hand explained. The final document must include a title page, a brief introduction delineating the purpose of the project, a separate section (with heading) for each content component, and a 2-page recommendations and conclusions section. This section must offer suggestions for strategic or operational changes based on the research that has been conducted. The total length (not including title page and references) must be between 5,000–7,250 words. At least 15 scholarly resources (in addition to the Bible) must be used. The final project document must be submitted to Turnitin to check for plagiarism issues.
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